| San Francisco State University | 2004 |
| Graduate School of Business | |
| San Francisco State University , BA | 2003 |
| Communication Design |
Over a decade of experience as an analytical thinking product growth strategist with a strong product management and user interface design background.
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• Manage and mentor the growth team at BranchOut, who reached 25 million users faster than many notable websites including Instagram, Twitter, Facebook and LinkedIn.
• Proven ability to leverage analytics to inform and influence decision-making
• Heavy focus on data analytics, data/campaign optimization, reporting, developing KPIs, measuring performance and exceeding goals
• Driven to take initiative, be creative, take risks and iterate fast
• Experience guiding others toward goals and passionate about mentoring a team
• Expertise in the Facebook platform, viral funnels, email, re-engagement loops, A/B testing, analytics frameworks, tracking schemas, ad networks and platforms
• Seasoned user-interface designer and product leader. Have the ability to take a product from concept to high quality mock-up to code to iterative optimization.
• Thrive working in a fast-paced, high growth, product driven environment
• Move graphs up and to the right
