| Website | sodaprop.com |
| @zachthinks | |
| Birthplace | Canton, OH |
| University of Cincinnati - DAAP, BA Science in Design | |
| Digital Design & Business |
Zachary founded Soda Prop IDEA Lab with a strong desire to turn great ideas into high-growth business models. His deep understanding of business model development, integrated strategy, and vast experience with traditional and digital tactics allow him to turn ideas into profit generating reality. By consistently staying ahead of the curve, he’s able to develop the appropriate strategy using the perfect combination of tactics and talent in order to achieve his goals.
Regarded by his peers as a forward-thinking, smart, and creative professional, he thrives on coming up with simple out-of-the-box solutions to solve complex traditional problems. His unique ability to perceive, analyze, and react to upcoming digital trends in business and marketing has helped earn him and his projects numerous prestigious nominations and awards from around the country.
Prior to starting Soda Prop he had experience working on integrated and strategic marketing campaigns for companies ranging in size from small start-ups to large Fortune 500 companies. He has provided leadership on the creation of cutting-edge websites, cause-based initiatives and national campaigns.
Other the last several years, his passion has turned to finding new ways to utilize his talents in order to help those in need and drive momentum for social good and positive change in society. He strongly believes that with a little creative thinking and ingenuity, traditional business models and practices can be transformed into catalysts for driving immense positive social change.
