| Tel Aviv University, M.A. | 2007 |
| Philosophy | |
| The Hebrew University, B.A. | 2001 |
| Earth sciences, Education |
Yair Vaknin is the founder of Optemotional.com, the premier conversion optimization start-up specializing in emotional targeting.
Coming to the web from the Off-line marketing and advertising world, he is exploring the twilight zone where “the two worlds touch”, and never cease to learn and try new potential business opportunities.
His expertise include but not restricted to Landing Page Optimization, Creative SEO, Web Copy, Search Marketing, Vertical Landing pages, PPC, Web Design, User Interface, eMarketing, Web 2.0, SMO, E-commerce and Web Analytics. This combination of experience affords different and innovation product.
He wears at least 2 hats:
eMarketing Strategist: Specialize in market analysis; always developing new research methods to construct a revolutionary formula of innovating marketing models.
Creative Director: Yair Vaknin is a pioneer Web Copy; putting together WEB marketing strategies with a unique WEB creative conception; managing his teams to boldly go where no one has gone before: Creating Killer Landing Pages that BOOST ROI.
Specialties:
Web Conversion Optimization, SEO, PPC, SMO, Google Analytics, Landing Pages, Creative Directing, Web Copy, UI, Linkbaiting, Interactive Marketing, Landing Page Optimization, Internet Marketing Strategy, Search Marketing, Online Advertising & PR, eMarketing, Traffic Building Strategy, Web Analytics.
