Yael heads sales and marketing for AdSide. She is responsible for directing the platform’s go-to market strategy, focusing on its adoption by ad agencies, advertisers and publishers. Prior to joining AdSide, Yael oversaw marketing for TRAFFIQ, a display media marketplace. Yael has a successful track record launching emerging technologies, and has developed award-winning marketing programs for Radvision, Mobius Management Systems, SpiderTech, and Ad4ver (aQuantive), securing endorsements from The Wall Street Journal, Business Week, Gartner, Jim Cramer, and CNN. Previously, Yael held senior marketing positions at an AOL-backed ad solutions provider, and at M-Systems (now SanDisk), leading marketing initiatives across major OEM markets. Yael is on the board of the Click Quality Council and a member of the IAB’s ad networks committee.
