In his role as CPO, Willem Van Lancker leads a diverse team—including designers, writers, customer experience associates and editors—all focused on making sure that readers have the best possible experience on Oyster.
Previously, Willem was a product designer at Google, where he contributed to the vision and design of Google Maps. As a designer at IDEO, he worked with global brands on human-centered design.
Before that, he designed at Apple and worked on branding for MLS and NHL teams at adidas. He studied at the Rhode Island School of Design. Willem was also a professional sailor and US Coast Guard licensed captain. He dreams of living on a sailboat in NYC.
B.F.A., Graphic Design2010
|Sep 21, 2015||Re/code - Oyster, a Netflix for Books, Is Shutting Down. But Most of Its Team Is Heading to Google.|
|Sep 21, 2015||Slate - Tech - Oyster, a Subscription E-Book Service That Tried to Take on Amazon, Is Shutting Down|
|Sep 21, 2015||TechCrunch - E-Book App Oyster To Shut Down, Team Members Will Join Google Play Books|
|Apr 8, 2015||TechCrunch - Oyster Expands Its “Netflix For Books” Service With A New E-Book Store|
|Apr 8, 2015||Inc.com - This Startup Wants to be the 'Amazon of the Next 10 Years'|
|Apr 8, 2015||Silicon Republic - Oyster – ‘the Netflix for books’ – launches online store to compete with Amazon|
|Apr 8, 2015||Bloomberg - The Next Act for the ‘Netflix of Books’ Is Basically a Bookstore|
|Feb 17, 2015||The Next Web - Oyster's App Update Focuses on Better Recommendation|