In his role as CPO, Willem leads a diverse team—including designers, writers, customer experience associates and editors—all focused on making sure that readers have the best possible experience on Oyster.
Previously, Willem was a product designer at Google, where he contributed to the vision and design of Google Maps. As a designer at IDEO, he worked with global brands on human-centered design. Before that, he designed at Apple and worked on branding for MLS and NHL teams at adidas. He studied at the Rhode Island School of Design.