| Website | datarati.com.au |
| Blog | willscullypower.w... |
| @willscullypower | |
| Birthplace | New London, Connecticut - USA |
| Birthdate | 11/1/80 |
Will is the Managing Director of Datarati, Asia-Pacific’s fastest growing data-driven Marketing Automation Agency. Clients include: Google, Toyota, Kimberly Clark, Macquarie Telecom, Flight Centre & Ansell.
Prior to joining Datarati, Will was the Data Director at global advertising agency M&C Saatchi.
M&C Saatchi launched a new agency called (Mark.) back in 2007 that merged direct and digital media - and introduced, for the first time for the agency, the discipline of data.
Clients included: ANZ, Optus, Qantas, Woolworths, Westfield, IAG and Freedom Furniture.
Prior to joining M&C Saatchi/Mark. in 2008, Will spent two years as the General Manager of agency On-Demand. At agency On-Demand, he successfully led the implementation of over 150 customer relationship management (CRM) and Marketing Automation Database (MAD) projects. Clients included: Telstra, Vodafone, AAPT, Commonwealth Bank and NRMA.
Prior to agency On-Demand, Will founded and became Managing Partner at MarketingFX, Australia’s leading boutique agency specialising in outsourced marketing and PR services for hi-tech companies. MarketingFX was a member of GlobalFluency, a global alliance of independent technology marketing and public relations firms. GlobalFluency represented more than $60 million in annual billings.
MarketingFX was acquired in 2006.
Will is a Executive Member of the Australian Direct Marketing Association’s (ADMA) Data & Analytics Council, a member of the Australian Marketing Institute (AMI) and a member of the Institute of Analytics Professionals of Australia.
In 2010, Will was selected by B&T Weekly magazine and profiled as one of Australia’s 30 under 30 industry leaders of tomorrow.
Will is also Chairman of the Sydney Data Miners www.meetup.com/datarati, a group of over 900 data mining industry professionals.
Specialties:Will was selected as a member of the Leadership and Enterprise Development Group of the Australian Federal Government’s National Roundtable and an Australia Day Ambassador.
Speaking: Australian Direct Marketing Association - Data Day 2008 New Zealand Marketing Association - Data Day 2009 Data Quality Asia-Pacific - 2009 Australian Marketing Institute - Social Media 2009 Loyalty Marketing Day - 2009 ADMA Forum - 2010 Ad-Tech - 2010/11/12 eMetrics - 2010 CeBIT Australia - 2010 ADMA Courses - 2011
