Will Scully-Power

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In only its fifth year of operation, M&C Saatchi’s Digital unit experienced phenomenal growth. This growth has resulted in M&C Saatchi Sydney launching a new agency (Mark.) that merges direct and digital media - and introduces, for the first time for the agency, the discipline of data.

Will is the Data Director at Mark. He focuses on the confluence of data, analytics and optimisation in the World of Advertising!

Will helps his clients navigate the ever-changing marketing technology landscape and develops data-driven marketing, testing and optimisation strategies. Clients include: Optus, Qantas, Woolworths, Westfield, and IAG.

Will is a member of the Australian Direct Marketing Association’s (ADMA) Data Council, a member of the NSW Council of the Australian Marketing Institute (AMI), a member of the Institute of Analytics Professionals of Australia and is a member of the Australian Interactive Advertising Bureau (IAB) Awards judging panel. Will also is a frequent contributor to Australia’s top selling advertising magazine, AdNews.

Prior to joining Mark. in 2008, Will spent two years as the General Manager of agency On-Demand. At agency On-Demand, he successfully led the implementation of over 150 customer relationship management (CRM) and Marketing Automation projects. Clients included: Telstra, Vodafone, AAPT, Commonwealth Bank and NRMA.

Prior to agency On-Demand, Will founded and became Managing Partner at MarketingFX, Australia’s leading boutique agency specialising in outsourced marketing and PR services for hi-tech companies. MarketingFX represented over 50 hi-tech companies and was a member of GlobalFluency, a global alliance of independent technology marketing and public relations firms. GlobalFluency represented more than $60 million in annual billings.

MarketingFX was acquired in 2006.