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Will Rowan

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Will Rowan is a freelance company director, specialising in marketing strategies the bring new companies to market.

Designing a business around its potential: Will has the ability to see a strategy that fits a business’ competencies and market opportunities, and to spot the factors that could cause a plan to fail:

• recognising individual strengths, and a team’s capabilities
• assessing a businesses’ marketplace, and the organisation’s potential
• operationally practical, mapping the potential opportunities to the real capabilities of the company, its people and resources

Pragmatic Marketing ideas: Much ballyhoo is written about online marketing. It’s important, but “Online” doesn’t often function in isolation from the physical, analogue world, and Will is experienced in identifying:

• strong marketing concepts that fit the company, its product, their markets, needs and capabilities
• practical, deployable campaigns that establish commercial benchmarks for products & their marketing activities …and is ready to debunk hype around the newest new thing, and champion the unfashionable channel that gets sales.

Crisp communications: There’s little point in having brilliant ideas if you keep them to yourself. After 20+ years of working in technology-led marketing disciplines with non-technical colleagues, Will can explain complex ideas with jargon-free simplicity.

Milestones

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• 
  Will Rowan added a position as Managing Director at MorningPapers.com.
  Posted 6/8/09 at 1:16pm
• 
  Will Rowan added a position as CEO at FootballUnited.
  Posted 6/8/09 at 1:15pm
• 
  Will Rowan added a position as Mr Marketing at Phuser.
  Posted 11/20/07 at 12:40am

Videos

Sources