Co-Founder and Chief Technology Officer, AdSafe Media Over the past 10 years, Will has been a pioneering developer innovating on behalf of such firms as American Express, Dun and Bradstreet and the Better Business Bureau. He was an early open source advocate in the corporate environment and has a record of architecting technical solutions for complex, extremely high volume, mission critical functions using open source technology and commodity hardware. Most recently, Will led the effort at Connexus to rewrite the backend processing of one of the largest behavioral ad servers in the world while contributing to that firm’s strategies concerning optimization, taxonomy and compliance in their core ad serving business.
