Will Kassoy is the Chief Executive Officer of AdColony, a leader in mobile advertising working with over 70% of the top grossing publishers in the world.
Prior to joining AdColony he served over 13 years at Activision Blizzard, leading global marketing and brand management for over 100 titles including three $1B franchises: Call of Duty, Guitar Hero and Tony Hawk. He first joined Activision in 1997 when it was a niche PC gaming company, 300 people and only $87M in revenues. He was a key executive transforming the company’s focus to console, fueling the company’s growth to the #1 market share in the world.
He and his team are passionate about helping their clients build the “next generation” of billion dollar IP on mobile.