Detailed Description


Wil Schroter is a serial entrepreneur.

1994 - At age 19, while a still a student at the Ohio State University, he began his first company, Blue Diesel, an interactive marketing agency. Two years later Wil merged with inChord Communications, joined their board, and helped the company grow to over $700 million in annual billings before being sold to publicly traded Ventiv.

1995 - Founded Virtucon Ventures, a technology incubator for startup companies whose startups include,,,,,, and

2002 - Launched, an on-line marketplace for automotive leasing. Swapalease quickly became the world's largest automotive finance marketplace, with over $2 billion in vehicles listed.

2004 - Founded, one of the pioneers in online fundraising for startup companies. Since then over 400,000 companies have joined looking for funding with millions invested.

2006 - Founded to connect aspiring talent to on-camera roles. GotCast soon became the leader in on-line talent casting, and now casts for every major network and show on television.

2008 - Founded to help consumers purchase large ticket items by turning big prices into smart, affordable payments. Affordit is backed by Bessemer Venture Partners, Founders Fund, Crosscut Ventures and Baroda Ventures.

2009 - Founded, an on-line business planning and management tool that helps upstart entrepreneurs turn their ideas into viable plans and great companies.

2010 - Co-Founded, to help people get rid of junk mail. Unsubscribe was backed by Charles River Ventures, Draper Fisher Jurvetson, First Round Capital and Ron Conway and was sold over a year later to Trusted ID.

2011 - Co-Founded, a crowdfunding platform for startup companies to take advantage of the JOBS Act, allowing anyone to get early stage funding for their ideas..

In addition to starting companies, Wil also writes about them. He is a nationally syndicated columnist for American City Business Journals where his entrepreneurial advice appears in over 40 major markets. He is a contributing columnist for Forbes as well as the author of "Go BIG or Go HOME" which details how to grow startup companies as quickly as possible.

Wil has been named Young Entrepreneur of the Year by the U.S. Small Business Association and is has also been recognized by the Ernst and Young Entrepreneur of the Year program. He has also been named the Ohio Businessperson of the Year as well as Business First's Top 40 under 40. Although he's close to not being qualified for the age requirement any more (ugh).

Experience (11)


Advisory Roles (1)


Education (1)