Vu is Senior Vice President of Global Sales at Upstream. Vu’s key responsibilities include global business development and accelerating the adoption of Upstream’s mobile marketing technology platform by brands and operators. Prior to Upstream, Vu had been head of the Vodafone global business unit at Research in Motion, head of new business development for Sony Ericsson, and executive vice president and head of global sales at Telmap, the market leader in EMEA for white-labeled location-based solutions and services for mobile operators. His key industry successes include winning the first 3G mobile network contract in North America for Ericsson and building two new business areas (Global Operators and Enterprise) for Sony Ericsson. Vu holds a Bachelor of Science in Mathematics and Computer Science as well as a Masters in Business Administration in International Business and Finance from McGill University, Canada.
