|University of Southern California, BA||2007|
In PR for six years with experience representing mostly technology, telecoms and web brands in the US and Europe. Before entering public relations, a freelance tech journalist in the Czech Republic.
Graduate of the University of Southern California with a degree in public relations. Prior to joining Atomic Public Relations in San Francisco in 2007, worked for Edelman, Ogilvy PR and Weber Shandwick. In 2009, moved to London to help establish Atomic’s first international office.
Secured interviews and coverage in numerous business, tech and consumer publications including The BBC (radio, TV and online), The Guardian, The Wall Street Journal, The Financial Times, The Economist, TechCrunch and broadcast segments on NBC and CNBC Europe.
Part of a team that created and helped to execute an award-winning national campaign for the launch of General Motors’ 2007 Chevy Aveo. The campaign emphasised the use of social networking, blogging and webcasting to reach college students, its primary audience. The five day campaign generated 217 million media impressions.
Focused on working for technology, mobile/telecoms clients and web brands. Experience in media relations, analyst relations, event planning, and creating and executing campaigns with an emphasis on new media and new and nontraditional tactics.