As an eCommerce entrepreneur, created the biggest and most successful personalization brand in India through Myntra. Led Products, Operations and Engineering initiatives and worked on various facets of start-ups ranging from bootstrapping, team building to go-to market. Past experience in core J2EE server development using standard J2EE specifications provided by Sun. Vast experience in building horizontal, generic and reusable frameworks for RAD. Successfully led the performance engineering initiative for an application meant to enable a market leader in mortgage in sub prime sector.