As founder and Chief Talker of VSC/AppLaunchPR, Vijay has led strategy and public relations efforts for over thirty-five mobile and gaming companies resulting in over $1B in exits and transactions. VSC has earned forty PR awards for its creative and results-driven publicity campaigns.
VSC’s AppLaunchPR clients have experienced over 350 million downloads on and off deck since 2002.
Chattha is also chairman of Project Ahimsa, a global effort to empower youth through music. The organization has funded 80 micro-grants for children in 14 countries. (projectahimsa.org). In 2009, Vijay served as executive producer to the Project Ahimsa Global Lingo album in 2009, which went to #4 on iTunes world music charts without a record label, solely via social media and PR.
Vijay is also founder of BlackMahal, a punjabi hip-hop group based in San Francisco which has appeared in Rolling Stone, BBC Radio 1 and the San Francisco Chronicle. The band has performed across North America including the 2010 Vancouver Olympics. http://www.youtube.com/watch?v=5QaSy7A_s8Y
