Vidya is doubleTwist's Vice President of Marketing and responsible for all marketing, communications and strategic partnerships. Prior to doubleTwist, she ran marketing at Servo, a Khosla Ventures-backed mobile start-up where she defined the brand and launched user trials and co-marketing with global carriers such as China Mobile and Singtel/Optus. She also held various roles at Walt Disney Company working in marketing, business development and account management. She handled the marketing launch for Disney's mobile offering and was the key contact for the corporate alliances with HP, Visa, Siemens, Kodak and OfficeMax. Prior to Disney, Vidya was an Assistant Vice President at JPMorganChase. Vidya holds an MBA from Stanford University and a BA in Economics and International Relations from Brown University.