|Massachusetts Institute of Technology, MENG||1994|
Upendra co-founded his first venture, Firefly Network, as a spin-off of his work at the MIT Media Lab. (Upendra’s graduate thesis centered on collaborative filtering, the recommendation technology now commonplace on the web).
Firefly Network was a pioneer in personalization and several web technologies, and was acquired by Microsoft in 1998.
At Microsoft, Upendra launched Microsoft Passport, and represented Microsoft on industry bodies to further the cause of online privacy.