Person Details


Upendra co-founded his first venture, Firefly Network, as a spin-off of his work at the MIT Media Lab. (Upendra’s graduate thesis centered on collaborative filtering, the recommendation technology now commonplace on the web).

Firefly Network was a pioneer in personalization and several web technologies, and was acquired by Microsoft in 1998.

At Microsoft, Upendra launched Microsoft Passport, and represented Microsoft on industry bodies to further the cause of online privacy.

Experience (2)

  • 73a003218b3c2294bdf197b089c85694


    Chairman, CEO & Founder
    Feb, 2005 - Dec, 2012
  • 347d4caec685d44d7a30d3b5231a4397

    Time Warner

    Director of Technology
    Mar, 2003 - Dec, 2003

Education (1)