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General Information



Massachusetts Institute of Technology, MENG 1994
Electrical Engineering

Former Companies

Chairman, CEO & Founder
Director of Technology

Web Presences


Upendra Shardanand

Upendra co-founded his first venture, Firefly Network, as a spin-off of his work at the MIT Media Lab. (Upendra’s graduate thesis centered on collaborative filtering, the recommendation technology now commonplace on the web).

Firefly Network was a pioneer in personalization and several web technologies, and was acquired by Microsoft in 1998.

At Microsoft, Upendra launched Microsoft Passport, and represented Microsoft on industry bodies to further the cause of online privacy.

Recent Milestones



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Last Edited 11/27/13

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