Tyler is the Founder and CEO of Aduity, the second business he has established since leaving high school. He spend most of his time working with the team at Aduity on building their mobile advertising platform and other products and services. He is also passionate about the mobile media industry and building a global business which is founded in South Africa.
Previously, Tyler founded and ran Younique, a social and mobile media consultancy and development house based in both Johannesburg and South Africa. He assisted many big brands, media houses and network operators in leveraging and understanding new technologies for the advertising campaigns and enterprise needs.
He has also spoken at numerous conferences about advertising, engaging the youth, social media and mobile marketing. Tyler has also appeared in several print, radio and television interviews as well as writing the odd column for several recognized online publications.