Troy is currently President of SAY Media, the innovative digital media company headquartered in San Francisco.
Prior to joining VideoEgg, Troy served as EVP, Chief Experience Officer at Organic, one of the world’s leading digital marketing agencies. Before Organic, Troy was a co-founder and managing director of Vickers & Benson Direct, Interactive (now part of Arnold Worldwide).
Troy was a board member of Plazmic a mobile tools company acquired by RIM in 2001. He was also on the board of Viigo, a mobile content aggregator, also acquired by RIM, in 2010.
Troy is a graduate of the Queen’s University Business School.