Troy Carter is the Founder, Chairman and CEO of Atom Factory, an entertainment management company defining popular culture globally. As a digital and social entrepreneur, Carter has defined the careers of numerous recording artists, including multi-platinum, Grammy-Award winner Lady Gaga.
Carter began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment, and joined Bad Boy Entertainment in 1995 where he worked with disruptors such as Notorious B.I.G. In 1999, Carter formed the boutique talent management company, Erving Wonder. Erving Wonder quickly became one of the preeminent artist management firms and was acquired by the Sanctuary Group in 2004.
After founding Atom Factory in 2010, Carter and his Atom Factory artists began scaling the web’s largest social media audiences on Twitter, Facebook and YouTube.
In 2011, to focus the potential of these distributed networks, Carter co-founded Backplane, a Silicon Valley start-up that unites people around affinities, interests and movements.
The following year, Carter incorporated A \ IDEA, a product development and branding agency, as well as AF Square, an angel fund and technology consultancy. Today, the AF Square portfolio holds interest in more than 40 technology companies at various stages of growth. A \ IDEA will launch Pop Water, a new beverage category product, later this year.
Troy Carter at WIRED 2012 Event, LondonAdded: 2/25/13