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General Information
BirthplacePhiladelphia, PA


Current Companies

Founder, Chairman and CEO
Investor and Advisor
Advisory Board

Former Companies

Executive VP

Web Presences


Troy Carter

Troy Carter is the Founder, Chairman and CEO of Atom Factory, an entertainment management company defining popular culture globally. As a digital and social entrepreneur, Carter has defined the careers of numerous recording artists, including multi-platinum, Grammy-Award winner Lady Gaga.

Carter began his career in Philadelphia working for Will Smith and James Lassiter’s Overbrook Entertainment, and joined Bad Boy Entertainment in 1995 where he worked with disruptors such as Notorious B.I.G. In 1999, Carter formed the boutique talent management company, Erving Wonder. Erving Wonder quickly became one of the preeminent artist management firms and was acquired by the Sanctuary Group in 2004.

After founding Atom Factory in 2010, Carter and his Atom Factory artists began scaling the web’s largest social media audiences on Twitter, Facebook and YouTube.

In 2011, to focus the potential of these distributed networks, Carter co-founded Backplane, a Silicon Valley start-up that unites people around affinities, interests and movements.

The following year, Carter incorporated A \ IDEA, a product development and branding agency, as well as AF Square, an angel fund and technology consultancy that holds interest in more than 40 technology companies at various stages of growth.

Recent Milestones


Company Date Round Size Participants
The Skimm 4/2014Seed$1.58M8
Mindie 1/2014Venture Round$1.2M12
Washio 1/2014Seed$2.25M17
Songza 9/2013Venture Round$4.7M11
Prizeo 6/2013Seed$2.5M14
uBeam 4/2013Debt$1.37M5
Virool 2/2013Seed$6.62M22
Summly 10/2012Venture Round$1.23M19
DJZ 9/2012Seed$1M9
#waywire 6/2012Seed$1.75M6
Votizen 2/2012Venture Round$750k6
Scan 2/2012Seed$1.7M13
ecomom 12/2011Series A$4M19
Uber 12/2011Series B$37M6
LaunchRock 11/2011Seed$800k8
Enflick 10/2011Seed$1M4
Shaker 10/2011Series A$15M6 9/2011Series A$7M11
Bread 2/2011Venture Round$1M8
Tinychat 1/2011Debt$1.5M7
Bread 1/2011Series A$2.5M7



Troy Carter at WIRED 2012 Event, London

Added: 2/25/13


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  1. SEC D/A ( [edit]
  2. From A Failing Product To A Successful Video-Sharing App, Mindie Raises $1.2 Million ( [edit]
  3. On-Demand Laundry Startup Washio Raises $2.25 Million In Seed Funding ( [edit]
  4. Songza Raises $4.7 Million Funding Round To Develop Advertising You May Actually Enjoy ( [edit]
  5. Backed With $2.9M, Prizeo Helps Celebs Crowdfund for a Cause ( [edit]
  6. SEC ( [edit]
  7. YC-Backed Virool Raises $6.62 Million “Seed” Round To Help Make Videos Go Viral ( [edit]
  8. Citation Needed [add]
  9. Building a Home Online to Suit Electronic Music ( [edit]
  10. #waywire, Cory Booker’s Personalized News Startup, Uses Video To Give Youth A Voice ( [edit]
  11. Votizen Raises $750k From Sean Parker, Others, To Turn Elections From Fundraising To ‘Friendraising’ ( [edit]
  12. Scan Gets $1.7M From Google Ventures And Shervin Pishevar To Make QR Codes Actually Useful ( [edit]
  13. Health Conscious Mom Commerce Site Ecomom Raises A Healthy $4 Million ( [edit]
  14. Travis Kalanick: Uber Raised $37M In Its Latest Round, Not $32M ( [edit]
  15. LaunchRock Gets $800K In Funding, Launches ( [edit]
  16. Enflick Raises $1M From Freestyle Capital, Menlo Talent Fund, Lady Gaga And Bieber's Managers ( [edit]
  17. TechCrunch ( [edit]
  18. Closes That $7 Million Round, Fred Wilson Joins Board ( [edit]
  19. Citation Needed [add]
  20. Tinychat Raises $1.5M From Kutcher, Diddy And Others, Is Just Getting Started ( []
  21. Citation Needed [add]
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Last Edited 4/15/14

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