A veteran marketer of software and online media, Mr. Foster has more than 20 years of experience launching, building, and marketing web-based or “dominantly web” businesses. Most recently, Mr. Foster was Acting Chief Operation Officer of Outdoor Roadmap, a 501c3 non-profit that offered an online platform dedicated to recruitment and retention of outdoor sports enthusiasts. Prior to his post at OutdoorRoadmap, Mr. Foster was CMO of MediaTrust, an online performance marketing platform provider specializing in pay-for-results customer acquisition solutions for advertisers and agencies.
Before MediaTrust, Mr. Foster served as Acting CMO at TrustCash (TCHH:OB), a web-based anonymous payments provider. Mr Foster also held the title of VP Marketing & Client Services at Intellibank, an online customer relationship management software provider, and VP Marketing at Net Exchange, a pioneer of marketplace optimization software used by Schneider Logistics, Sears Logistics, State Street Bank, and the Department of Defense. Additionally, Mr. Foster was one of the original entrepreneurs at CheMatch, an online chemicals marketplace which was eventually acquired by the ICE (ICE). Mr. Foster has also previously worked for advertising agencies such as McCann-Erickson and The Ad Store, serving clients including Sony, Visa, Coca-Cola, Salomon North America, and Vail Resorts. Mr Foster also sits on the board of advisors at Maestro.fm.
(Source: Trip Foster)