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General Information
BirthplaceSan Francisco


Princeton University, BA
University of Oxford, MS
University of California, Berkeley, Walter A. Haas School of Business, MBA

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Trevor Traina

Technology entrepreneur and private investor Trevor Traina has founded and co-founded several successful enterprises, including the Internet’s first comprehensive product-comparison guide, CompareNet.

After Microsoft purchased CompareNet in 1999, he stayed on board for two years as the site evolved into MSN’s shopping channel.

Most recently, Trevor Traina founded and served as Chairman of DriverSide, a resource assisting consumers with all aspects of owning and maintaining vehicles. A major public corporation acquired the firm in 2011.

Recognized for his expertise, Trevor Traina was appointed by the Mayor to the Technology Advisory Council of the City of San Francisco. He has also held responsibilities on business and charitable boards for Verdiem Corporation, Swanson Vineyards, the Fine Arts Museums of San Francisco, the Gladstone Institutes, and other organizations.

Trevor Traina completed his undergraduate degree at Princeton University and graduate degrees at Oxford University and the Haas School of Business at the University of California, Berkeley.

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Last Edited 12/31/13

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