|Control and IT|
Trevor is the company director and founder of Merrows, an e-commerce and retail based company.
He started Merrows in 2003 and in the first five days of trade sold 5,000 pounds (about 8,000 dollars worth of goods) from his own doorstep. Now selling hundreds of thousands pounds of goods, he has learned the great value of consumer recommendations.
These recommendations are so valuable that he has started a website which will publish consumer recommendations made in twitter. These recommendations are currently being published at www.fullbe.com.
As of January 2010, there are about 4,000,000 recommendations in the database; in fact so many that the server cannot handle the load, so the actual live ones are limited to about 40,000 and linked to products.