| Rochester Institute of Technology, Bachelors | 1999 |
| Information Technology |
Trapper Markelz is currently the Vice President of Product at GamerDNA and has over 10 years of direct experience building consumer-facing web products that focus on community and conversation.
GamerDNA was founded in 2006 as a digital gaming media company committed to developing customer value through the real-time observation and understanding of gamer behavior. Through its owned and operated consumer-facing properties, the company derives insights on the gaming community - essentially, what gamers are playing and saying in the games space, at any given time. This intelligence is thoughtfully applied to many businesses, which span social media, online content, and advertising solutions for publishers and brands.
Prior to gamerDNA, Trapper co-founded 360voice.com, an online Xbox gaming community, and pioneered auto-blogging technology to drive new ways of interacting around games using data. As part of that project, he also designed and built a data-driven competitive gaming system for Proctor & Gamble that integrated into the Xbox 360 game console as part of a large media campaign.
Trapper also worked in Chicago, IL for Spencer Stuart and Associates for over 8 years, pioneering agile development strategies and adoption of Enterprise 2.0 methods that optimize processes around executive assessment, using data mining, folksonomies, and smarter search technologies.
He attended the Rochester Institute of Technology were he graduated in 1999 with a degree in Information Technology and now lives in Arlington, MA with his wife Maureen and two daughters Lucy and Hannah.
