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Georgetown University, MBA 1997
University of California, Irvine, BA

Current Companies

EVP, Product

Former Companies

Co - Founder / CEO
Director, Strategy
President / Co - Founder
Product Strategy & Partner Management

Web Presences


Photo Credit


Tom Taira

Tom Taira, TrueCar’s former president and co-founder, rejoined TrueCar in his new capacity after a stint as CEO for, a social car shopping site, which he co-founded and was acquired by TrueCar.

Prior to joining TrueCar, Taira was co-founder and chief strategy officer for Zag, an automotive technology platform that facilitates car buying programs for some of the nation’s largest brands, including USAA, AAA, Consumer Reports, American Express and Yahoo!.

He has also worked for Proxicom, a technology development firm, where he led product strategy and partner management for its core west coast clients (Nissan, Toyota, Infiniti and Mazda); Build-to-Order, a new American car company, directing brand and product strategy efforts; and Toyota Motor Sales USA, managing various activities in its eBusiness, product planning, corporate planning departments..

Taira holds an M.B.A. from Georgetown University and received his B.A. from University of California, Irvine.

Recent Milestones

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    Tom Taira added a position as Product Strategy & Partner Management at Proxicom.
    Posted 9/29/13 at 5:50am
  • Check
    Tom Taira added a position as President / Co - Founder at TRUECar.
    Posted 9/29/13 at 5:50am
  • Check
    Tom Taira added a position as Director, Strategy at Build-to-Order.
    Posted 4/7/09 at 3:17pm
  • Check
    Tom Taira added a position as Co - Founder / CEO at Honk.
    Posted 3/12/09 at 9:28am
  • Check
    Tom Taira added a position as EVP, Product at TRUECar.
    Posted 8/28/08 at 4:25pm
  • Check
    Tom Taira added a position as Co - Founder / CSO at Zag.
    Posted 12/25/07 at 8:29pm



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Last Edited 9/29/13

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