Primary Role
EVP, Product at TRUECar
University of California, Irvine

Person Details


Tom Taira, TrueCar's former president and co-founder, rejoined TrueCar in his new capacity after a stint as CEO for, a social car shopping site, which he co-founded and was acquired by TrueCar.

Prior to joining TrueCar, Taira was co-founder and chief strategy officer for Zag, an automotive technology platform that facilitates car buying programs for some of the nation's largest brands, including USAA, AAA, Consumer Reports, American Express and Yahoo!.

He has also worked for Proxicom, a technology development firm, where he led product strategy and partner management for its core west coast clients (Nissan, Toyota, Infiniti and Mazda); Build-to-Order, a new American car company, directing brand and product strategy efforts; and Toyota Motor Sales USA, managing various activities in its eBusiness, product planning, corporate planning departments..

Taira holds an M.B.A. from Georgetown University and received his B.A. from University of California, Irvine.

Experience (5)