Tom manages and implements marketing programs and web based customer acquisition and retention marketing efforts designed to maximize site traffic and online lead generation efforts. These include paid and natural search and email marketing acquisition and retention programs. Tom has a deep understanding and has extensive hands on experience of web cultivation strategies and marketing automation rules to fill the sales pipeline with highly qualified leads. Tom is well versed in competitive keyword analysis, paid search strategies, SEO methodologies and online competitive analysis.
http://www.linkedin.com/in/tberger
