| Website | toddebert.com |
| @ToddEbert | |
| Birthplace | Moorestown, NJ |
| University of Texas at Austin, MBA | 1992 |
| Marketing | |
| Lehigh University, BS | 1987 |
| Business & Finance |
As Senior Vice President of Marketing at ReachLocal (NASDAQ: RLOC), I lead a team responsible for corporate, product, web, PR and social media marketing. As a seasoned B2B marketing veteran, I bring over 20 years of experience in brand strategy, market development, product marketing, demand generation and marketing communications at technology startups and Fortune 100 enterprises. Prior to joining ReachLocal, I was Vice President of Marketing at Entrust, a publicly-traded security software company. Before Entrust, I led marketing efforts for an Internet startup, managed Internet products at Sprint Business, and held global product marketing roles at Pfizer and 3M. I earned an MBA from The McCombs School at the University of Texas at Austin and a B.S. in Business & Economics from Lehigh University.
Proven track record of building and leading high-performance marketing teams that deliver results.
Deep management and marketing training at Fortune 50 companies combined with roll-up-your-sleeves entrepreneurial experience at technology startups.
Unique combination of analytical insight, strategic-thinking and hands-on leadership skills.
Consistently recognized for collaborative style that forges strong relationships with internal teams as well as customers and partners.
Exemplary communicator – confident, articulate and persuasive.
Industry Experience:
Online advertising & social media applications, software, telecom, medical devices, industrial products, financial services
Keywords: Brand strategy, product positioning, product marketing, market research, marketing communications, search engine marketing (SEM), online advertising, web marketing, social media marketing, online reputation management (ORM), sales enablement, direct marketing, demand generation, CRM (customer acquisition & customer retention), public relations (PR)
Rethinking the Consumer Buying Journey
Added: 11/7/11