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General Information

Websitetoddebert.com
Twitter@ToddEbert
BirthplaceMoorestown, NJ

Degrees

University of Texas at Austin, MBA 1992
Marketing
Lehigh University, BS 1987
Business & Finance

Current Companies

Chief Marketing Officer

Former Companies

Vice President Marketing
Director Product Marketing
Market Development Manager

Web Presences

Tags

Todd Ebert

As Chief Marketing Officer of ReachLocal (NASDAQ: RLOC), I lead the team responsible for our corporate brand, product/UX, demand generation, field marketing and PR/social/reputation. As a B2B marketing veteran, I bring over 20 years of experience at technology startups and Fortune 100 enterprises. Prior to joining ReachLocal, I was Vice President of Marketing at Entrust, a publicly-traded security software company. Before that, I led marketing efforts for an Internet startup, managed Internet products at Sprint, and held global product marketing roles at Pfizer and 3M. I earned an MBA from The McCombs School at the University of Texas at Austin and a B.S. in Business & Economics from Lehigh University.

Industry Experience:
Online advertising & social media applications, software, telecom, medical devices, industrial products, financial services

Keywords: Brand strategy, product positioning, product marketing, market research, marketing communications, search engine marketing (SEM), online advertising, web marketing, social media marketing, online reputation management (ORM), sales enablement, direct marketing, demand generation, CRM (customer acquisition & customer retention), public relations (PR)

Recent Milestones

  • Check
    Todd Ebert — Authored ebook on how consumers buy today and how to harness the buying journey to get more customers (12/14/12)
    Posted 12/24/12 at 8:24am via slideshare.net
  • Check
    Todd Ebert added a position as Chief Marketing Officer at ReachLocal. (2/1/09)
    Posted 6/4/10 at 8:39pm
  • Check
    Todd Ebert added a position as Vice President Marketing at Entrust. (7/1/01)
    Posted 6/4/10 at 8:39pm
  • Check
    Todd Ebert added a position as Director Product Marketing at Motorola Solutions.
    Posted 7/8/11 at 6:22pm
  • Check
    Todd Ebert added a position as Market Development Manager at Sprint Nextel.
    Posted 7/8/11 at 6:23pm

Videos

Above:

Rethinking the Consumer Buying Journey

Added: 11/7/11

Sources

    Consumer Buying Journey Ebook (slideshare.net) [edit]
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Last Edited 12/26/12

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