As Chief Marketing Officer of ReachLocal (NASDAQ: RLOC), I lead the team responsible for our corporate brand, product/UX, demand generation, field marketing and PR/social/reputation. As a B2B marketing veteran, I bring over 20 years of experience at technology startups and Fortune 100 enterprises. Prior to joining ReachLocal, I was Vice President of Marketing at Entrust, a publicly-traded security software company. Before that, I led marketing efforts for an Internet startup, managed Internet products at Sprint, and held global product marketing roles at Pfizer and 3M. I earned an MBA from The McCombs School at the University of Texas at Austin and a B.S. in Business & Economics from Lehigh University.
Online advertising & social media applications, software, telecom, medical devices, industrial products, financial services
Keywords: Brand strategy, product positioning, product marketing, market research, marketing communications, search engine marketing (SEM), online advertising, web marketing, social media marketing, online reputation management (ORM), sales enablement, direct marketing, demand generation, CRM (customer acquisition & customer retention), public relations (PR)