| Website | wearemudlark.com |
| Blog | tobybarnes.me |
| @tobybarnes | |
| Birthplace | Oxford |
| Birthdate | 6/29/73 |
| Liverpool John Moores University, Masters | 1990 |
| Business Information & Management |
Ex-MTV employee, Toby Barnes is currently working as MD of Mudlark.
Toby has a long history within the digital media industry working in a variety of roles through publishing, publication and development; for a number of key industry organisations such as Emap, Virgin, MTV Networks, and Two Way TV Games. As a founding member of Virgin Media’s Interactive Division he launched Europe’s first commercial interactive TV service.
More recently he was responsible for interactive content across mobile, broadband and narrowband for MTV multiple European channels. Launching MTV2, Toby won a huge collection of awards including a D&AD pencil, Bafta, and promax for his work online and onscreen.
After a brief stint on the Pacific Rim, as surfer, film maker, consultant and beach bum Toby returned to the UK and his new base in the Midlands. Here he has worked with a number of the region’s independent digital media companies, and setup Videogames & Digital Media Consultancy Pixel-Lab.
In 2008 Toby set up Mudlark - a production company obsessed with making life playable. Their first spin off company is Chromaroma.