Primary Role
Chief Customer Officer @ OpenX
California State Polytechnic University, Pomona

Person Details


Tish Whitcraft is the Chief Customer Officer at OpenX.

Whitcraft came to OpenX with more than 20 years of experience building and leading innovative, customer-driven ecosystems. Before joining OpenX, Tish was Chief Customer Officer at Tagged, a social discovery network with 300 million members, for which she ran all business operations, including product, advertising, sales, and customer experience and led the company’s transition to mobile first.

Prior to Tagged, she was Senior Vice President, Customer Experience and Operations, at MySpace/Fox Interactive Media, where she played a key role in transitioning that company from its origins as a social network to its emergence as a media and entertainment-distribution platform. At MySpace, Whitcraft had full responsibility for the global user experience across all products, leading a team that supported more than 250 million users.

Before MySpace, Tish was Vice President, Customer Care and Operations, at Yahoo! where she led all global customer operations for that company’s 850 million user base in 48 markets and 68 product categories, including contact center operations, customer technology, customer experience, customer experience vision and strategy, and a team of more than 3,600.

Tish has early company experience including, Ooma, a consumer voip start-up, where she had overall P&L responsibilities including day-to-day business operations, business development, marketing and sales and product development.

Tish has also held executive management positions with inServ e-Customer Solutions, Aegis Communications, Lexi International, and Communique Telecommunications.

At Aegis, Tish served as COO and Senior Vice President of Operations, overseeing the P&L for this global outsourcing firm, servicing communication, technology, software and financial service industries with clients such as ATT, Macromedia, SBC, Nextel, Directv and the Dish Network, IBM, Toshiba and American Express.

Tish is known throughout the technology industry as an influencer, thought leader and visionary on customer experience, product quality, global relevancy, and social media.

Experience (8)

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    Chief Customer Officer
    May 19, 2014
  • B7kl9el8ynhkqqsa25r2


    Chief Customer Officer
    Apr 3, 2011 - May 16, 2014
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    Senior Vice President Customer Experience & Operations
    Jun, 2008 - Apr 3, 2011
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    Pacific Grove Investments

    Angel Investor
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    VP, Customer Experience & Operations
    Jan, 2007 - Apr, 2008
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    VP, Global Customer Care
    2002 - Jan, 2007
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    Chief Operating Officer
    2001 - Jan, 2002
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    Aegis Communications

    SVP & COO
    1996 - Jan, 1999