| Website | linkedin.com/in/t... |
| @timrosa |
Tim Rosa
Entrepreneurial-minded marketing executive with 12+ years of leadership experience on both agency and client side.
EXPERIENCE
Vice President, Global Marketing DivX, Inc. Public Company; DIVX; Computer Software industry April 2009 - October 2010
Manage a team of 20 FTE’s and responsible for Corp/Brand Marketing, Digital Marketing, Creative Services, Community Marketing, PR, Partner Marketing, Product Marketing/UI, Entertainment Marketing, Special Events, Worldwide Trade Shows (8 including CES, IFA, IBC) and Channel Marketing. Work closely with consumer electronic companies (Samsung, LG, Sony, Philips); retailers (Best Buy, New Egg, Amazon, J&R); and content providers/Hollywood studios (Warner Bros, Paramount, Sony, Lionsgate, VBS) that utilize our video technology and Internet Television platform. Also drive the early adopter content strategy/negotiations, product marketing/branding and consumer UI for our new Internet Television platform rolling out on CE devices in North America.
Helped position company for $323M acquisition and have since vested out to travel and explore new opportunities.
HIGHLIGHTS • Executed co-marketing ads, promotions and events for the highly successful Samsung Galaxy launch (mobile + tablet) • Rolled out a new global brand and transformed marketing organization to support new consumer / partner position • Directed 2010 CES trade show and Internet TV press event at the Palms that generated 1.5B PR impressions • Created social media channels, customer support/community teams: Facebook - U.S., China, Japan; Twitter - U.S., China, Japan; “etail boutiques - Amazon, J&R, NewEgg; DivX Blog. All actively engaged and showing QOQ growth • Directed early-adopter product and content strategy for Internet Television platform embedded in connected CE devices. Created relationships with content partners including YouTube, VBS/MTV, etc. • Grew World Wide site traffic and software downloads by over 15% YOY impacting licensing revenue, software growth, and doubling stock price
Director, Brand, Digital + Lifestyle Marketing 2K Sports - Take-Two Interactive Public Company; TTWO; Computer Games industry January 2004 – December 2008 (5 years)
• Manage 2K Sports brand: strategy, research/analysis, creative guidelines, agency mgmt, creative dept, special events/mobile tours, sponsorship activations, and channel marketing promotions related to the brand
• Direct advertising strategy, media planning, and creative for 2K Sports brand + products: NBA 2K, MLB 2K, NHL 2K, 2K Football, Amped Snowboarding, Top Spin
• Manage interactive strategy including: 2ksports.com, SEM, web agency mgmt, internal/external teams, site localization, editorial/content, email/direct marketing, loyalty, promotions and acquisition
• Direct and manage all social media, community and web 2.0 initiatives: YouTube, Facebook, MySpace, imeem, Twitter, Flickr, 2K Blog, 2K Gaming Community, SM analysis/optimization, 2K Community Teams, 2K Customer Support, Agency Mgmt.
• Manage 2KTV and branded content initiatives for 2K website, blogger promotions, social community and fans
• Manage advertising, digital, PR, community, talent/sports and lifestyle marketing agencies
• Create celebrity/athlete endorsement programs: Kevin Garnett, Shaquille O’Neal, Chris Paul, Marty Turco, Q-Tip, Steve O, Jerry “Turtle†Ferrara, David Arquette, Jamie Kennedy, Common, ?uest Love, Funk Master Flex
• Work with professional sports leagues, including NBA, MLB, NFL, NHL and USTA on co-marketing activations
• Created the 2K music marketing and licensing division: curated 15+ game soundtracks with soundtrack of the year nomination by MTV. Released 4 retail CD’s and emusic/iTunes soundtracks. 2KSports.com/2Kbeats,
• Conceive word-of-mouth and buzz marketing PR programs
• Work with development teams on game features, brand synergy, UI, music, partner and celebrity integrations
• Created annual 2K Sports Bounce Tour (4 years in a row). Renowned video game, sports and music experience. A fully-integrated marketing activation and sampling program hitting the top 25-30 markets. Artists include The Roots, A Tribe Called Quest, Common, The Cool Kids, DJ Z-trip, Automator, Rakim.
• Created 2K Sports College Hoops Classic at Madison Square Garden (4 years in a row). Broadcast live on ESPN w/ Dick Vitale. Past teams include Duke, UCLA, Kentucky, Texas, Florida, Michigan State, Texas Tech, UConn, Michigan, Indiana, etc
HIGHLIGHTS • Turned NBA 2K video game series into culturally relevant and profitable global franchise generating over $120M+ in revenue • Increased NBA category market share from 7% to 80% in 4 yrs (now at 100% market share) – with half the budget, team, global resources compared to EA • Created industry first YouTube “brand†channel soon after their launch • Created industry first sports gaming community with 2K linked into Xbox, Playstation, YouTube API’s • Created groundbreaking media/promo partnerships with MTV, YouTube, ESPN, Spin, eMusic, iTunes, GameSpot, Pitchfork, Imeem, Dime, Rise, and Complex among others • First company in the world to license Nirvana and worked with over 300 artists • Reunited the legendary group, A Tribe Called Quest to headline 2K Bounce Tour
