Tim leads marketing at Trueffect with an extensive background as a product marketer, direct marketer, product manager and general manager. Tim has been in Colorado since 2011 with roles as the Vice President of Marketing at Shopathome.com (a leading cash back and coupon web site) and the Chief Strategy Officer at Trada (a paid search marketplace).
Tim began his career with search pioneers Inktomi, Fast Search & Transfer, Overture and Yahoo as a product manager, marketer and general manager. During his 7 years at Yahoo, Tim led the Search Product Team, the Search Monetization and Search Distribution team, the Front Page Editorial and Content team and the Marketplace/Commerce properties.
Tim is a well known speaker in the Internet Marketing Industry having spoken and keynoted at conferences such as SMX, Marketing Land Summit, OMMA, SXSW, SEMPDX, SEOktoberfest, SES/Clickz Live and Pubcon. Tim has a regularly featured Data Driven Thinking column on Adexchanger and has written for publications such as Clickz, MarketingLand and SearchEngineLand.
Tim received his BA from Hobart and William Smith Colleges, and his MBA, Cum Laude, in Entrepreneurship & Strategy from Babson. In his free time Tim enjoys golfing, skiing and playing soccer.
|May 31, 2016||Marketing Land - Marketing Day: Instagram’s new tools, Marketo goes private & more|
|Apr 11, 2015||eWeek - http://www.eweek.com/search-engines/yahoo-announces-search-builder.html|
|Feb 19, 2014||Search Engine Land - SearchCap: The Day In Search, February 19, 2014|
|Sep 26, 2011||Search Engine Land - The Relationship Between Enterprise SEO & PPC: SMX East Recap|
|Feb 3, 2011||Search Engine Land - Search Month: January 2011 Search News, In Review|
|Jan 28, 2011||Search Engine Land - Search Week: January 17, 2011|
|Jan 11, 2011||Search Engine Land - SearchCap: The Day In Search, January 11, 2011|
|Jan 11, 2011||Search Engine Land - Tim Mayer: Search Vet & Ex-Yahoo Lands At Trada|