Primary Role
Founder & CEO at The Vertere Group LLC.
Booth School of Business

Person Details


Tim Hanlon is the Founder and CEO of The Vertere Group, LLC, a boutique consulting, advisory and investment firm focused on helping today’s most forward-leaning brands, content producers, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications.

Hanlon was previously Founder and Managing Director of Velociter, the innovation-centric partnership and strategic investment arm of Interpublic Group’s corporate media agency division Mediabrands – where he was chiefly responsible for driving entrepreneurial innovation through proprietary relationships with more than a dozen emerging venture-backed media/marketing startup firms.

Before Velociter, Hanlon was Executive Vice President/Managing Director of Publicis Groupe’s VivaKi Ventures – the strategic partnership and investment arm of VivaKi (comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo), which he founded in 2008, after launching predecessor Ventures practices for Denuo (2006) and Publicis Groupe Media/PGM (2005).

In those roles, Hanlon served in formal advisory and directorial positions with over three dozen media-related startups, while managing successful exits with nearly two dozen firms, including Sling Media (acquired by Echostar/Dish Network, 2007); Navic Networks (Microsoft, 2008); Rapt (Microsoft, 2008); SnapTell (Amazon/A9, 2009); Dapper (Yahoo, 2010); Pelago (Groupon, 2011); Tumri (Collective Media, 2011); Panache (24/7 Real Media/WPP, 2011); Sezmi (KIT Digital, 2012); Brightcove (IPO, 2012); Peer39 (DG/MediaMind, 2012); Modiv Media (Catalina Marketing, 2012); ViTrue (Oracle, 2012); Buddy Media (, 2012); TRA (TiVo, 2012); Daylife (NewsCred, 2012); RMG Networks (IPO, 2013); YuMe (IPO, 2013); (AOL, 2013); and Aggregate Knowledge (Neustar, 2013).

Prior to founding the Denuo Ventures and PGM Ventures practices, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/ enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/multi-casting.

Hanlon has over 20 years of classic, digital and “emerging” media and marketing experience including senior management positions at marketing promotions agency Frankel (Chicago), regional advertising agency Creative Alliance (Louisville), digital content pioneer Starwave (Bellevue, WA), and credit card issuer MBNA America (Wilmington, DE).

Hanlon also has wide-ranging journalism experience, including production, editing and writing stints at CBS News, Sports Illustrated, the former Radio & Records, and the Voice of America. Hanlon holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.

Education (2)