Primary Role
Facebook at Facebook
University of California, Berkeley

Person Details


Tom is responsible for leading Efficient Frontier’s West Coast sales team and its client acquisition efforts as well as driving revenue across existing clients in the region. Efficient Frontier is the global leader in performance marketing with well over $1Billion paid search, biddable display, and Facebook advertising under management.

Tom is a leader in online advertising with a strong track record in online media sales and product marketing with over 16 years of traditional and online experience. Prior to Efficient Frontier, Tom spent a time with Digg as Head of Sales and Sales Operations., and over 7.5 years at Yahoo! in sales and product marketing capacities. As Executive Director of Northwest sales at Yahoo!, he led combined teams in display and search sales, helping performance and brand clients succeed online. As an Account Director, Tom was consistently Top 5 in sales at Yahoo working with clients such as AT&T Mobility, eBay, and Experian to develop ground-breaking strategies. In addition to his work in sales, Tom was Director of Product Marketing for Yahoo Mail, My Yahoo and Messenger where he is credited for developing many of the advertising strategies and ad units that have propelled such market leading products as Yahoo Mail to grow from $20 Million to over $300 Million in annual revenue.

Prior to Yahoo, Tom was product manager for, where he developed Search monetization utilizing Overture ( In addition, Tom spent time with as an online product strategist, California Bank & Trust as Asst. VP of Corporate Marketing, and began his career at Dae Advertising helping companies such as Wells Fargo, Miller Brewing, and Apple.

Tom earned his BA degree from the University of California, Berkeley.

Experience (8)

  • 94951d79513e1cc31346d97fbcf48b36

    Efficient Frontier

    VP of Sales, West Region
    Dec, 2009 - Oct, 2011
  • Cb default image

    Online Product Strategist
  • Ypqf483smhnqo0rh6mff


  • E77f8f561153ffb45a9ffd538978380d


    Head of Sales & Sales Operations
    Jan, 2009 - Dec, 2009
  • C187156ec70bbfdaa955acbb559c3389


    Executive Director, Northwest Sales
    Nov, 2007 - Jan, 2009
  • C187156ec70bbfdaa955acbb559c3389


    National Account Director, West Coast
    2001 - Jan, 2007
  • 20007f160820a7665e763a195d803a50

    Sr. Product Manager – Search & Web Properties
    May, 2000 - Aug, 2001
  • Efafc89c69106095390f74ccf97c7185

    Wells Fargo & Company

    Internet Business Strategist - Product Manager
    1999 - Jan, 2000

Education (1)