Overview

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Primary Role
Facebook @
Gender:
Male
Location:
Unknown
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Person Details

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Tom is a leader in online advertising with a strong track record in online media sales and product marketing with +20 years of traditional and digital experience.

As US Industry Manager role at Facebook, Tom and his team partners with eCommerce marketers (from Fortune 100 such as Amazon, eBay, Netflix to start-ups such as Dollar Shave Club, The Honest Co and Wish) to build their businesses with Facebook, tackling new and unique challenges to help partners drive real business results - always breaking new ground.

At Efficient Frontier, Tom was responsible for leading EF's West sales team and its client acquisition efforts as well as driving revenue across existing clients in the region. Efficient Frontier was the global leader in performance marketing with well over $1Billion paid search, biddable display, and Facebook advertising under management, and was acquired by Adobe in 2011.

Prior to Facebook and Efficient Frontier, Tom spent a time with Digg as Head of Sales and Sales Operations., and 8 years at Yahoo! in sales and product marketing capacities. As Executive Director of Northwest sales at Yahoo!, he led combined teams in display and search sales, helping performance and brand clients succeed online. As an Account Director, Tom was consistently Top 5 in sales at Yahoo working with clients such as AT&T Mobility, eBay, and Experian to develop ground-breaking strategies. In addition to his work in sales, Tom was Director of Product Marketing for Yahoo Mail, My Yahoo and Messenger where he is credited for developing many of the advertising strategies and ad units that have propelled such market leading products as Yahoo Mail to grow from $20 Million to over $300 Million in annual revenue.

Prior to Yahoo, Tom was product manager for Ask.com, where he developed Search monetization utilizing Overture (GoTo.com). In addition, Tom spent time with WellsFargo.com as an online product strategist, California Bank & Trust as Asst. VP of Corporate Marketing, and began his career at DAE Advertising helping companies such as Wells Fargo, Miller Brewing, and Apple.

Tom earned his BA degree from the University of California, Berkeley.

Jobs (8)

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Current

Facebook

2011 - Current   (over 5 years)
Past
Started
Ended
Title
Company
Unknown
Unknown
Online Product Strategist
Dec, 2009
Oct, 2011
VP of Sales, West Region
2009
Dec 1, 2009
Head of Sales & Sales Operations
Nov 1, 2007
2009
Executive Director, Northwest Sales
2001
2007
National Account Director, West Coast
May, 2000
Aug, 2001
Sr. Product Manager – Search & Web Properties
1999
2000
Internet Business Strategist - Product Manager

Education (1)

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News (2)

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DateNews
Apr 20, 2009TechCrunch - Digg Ditches Microsoft To Sell Its Own Ads
Jan 27, 2009TechCrunch - Digg Poaches New Head Of Sales From Yahoo

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