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University of California, Berkeley, Walter A. Haas School of Business 2008
Stanford University 1997
Dartmouth College 1996

Current Companies

Founder and CEO

Former Companies

Product Development & Marketing
Engineering Manager

Web Presences


Photo Credit


Ted Sorom

In creating Rixty, Ted leveraged his years of executive experience in high-tech product development and his experience developing cutting edge toys and consumer products. While at Wild Planet Entertainment Ted managed a majority of the company’s product development for such retailers as Target, Gap Kids and Dreamworks. Prior to working at Wild Planet, Ted was the Chief Technical Officer at Light & Motion where he directed all of the company’s high-end sporting goods product development. Ted has firsthand knowledge of the online entertainment industry gained while helping launch the teen-focused virtual world, vSide. Ted has spent the past years meeting with youth & adults who lack credit cards researching their unique online finance habits and spending needs. Ted has spoken at numerous conferences and symposiums including the Engage conference in New York City and the SD Forum’s ‘Business of New Media’ Conference.

Ted holds a Bachelors degree from Dartmouth College, a Masters degree from Stanford University and a MBA degree from the Haas School of Business at UC Berkeley.

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