Person Details

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For more than 13 years, I've worked with entertainment (Yahoo, The Hollywood Reporter, Buzzmedia), e-commerce (Outlook Amusements), consumer electronics (DirecTV), finance (Ticker, Individual Investor) and healthcare industry (Loma Linda Medical Center) clients to create and implement content strategies that clearly communicate the core values of their brand.

I've led teams of content producers, packaging content, crafting strategies, QA, CMS content migration, e-newsletter creation, social media branding strategies, content roadmap conceptions, HTML template creation, managing workflows, approval processes and scheduling the right mix of content.

I advocate for a simple yet elegant User Experience that resonates with the customer's needs and the company's vision. The persistent question, “What’s in it for me?” has driven and continues to drive strategic goals. As a senior content producer for Yahoo's homepage, I often placed myself in theuder's hands. Catering to an audience of 189 million unique visitors per month, I successfully boosted ComScore rankings for seven different properties (Y! music, tv, games, omg, movies, finance, and kids). A professional adrenaline rush, I managed teams, created content programming grids, wrote and packaged content, gathered assets, and orchestrating live content promotion with 30 producers, property leads and engineers via instant messenger!

Core Competencies: I excel at, Crafting strategies to drive publish useful, usable content that people care about from a business and consumer perspective. Creation of deliverables that support the development and management of content strategy that include discovery assessments, audits, gap analysis, content hierarchies, content matrices, taxonomies, search engine optimization and governance strategies. Content creation, packaging and workflow management -- with a finesse for streamlining convoluted processes. Social media content strategy and brand integration. Research, research, research and diving into analytics to make informed decisions.

Experience (3)

Update
  • B79c81b43f1aaa49a5c2c972384898a4

    LEVEL Studios

    Sr. Content Strategist
    Jan 3, 2011
  • C187156ec70bbfdaa955acbb559c3389

    Yahoo!

    Sr. Content Producer, Front Page
    Jun, 2007 - Nov, 2008
  • 852bfb5f7a5b1f83a8963a688f4f40a1

    DIRECTV

    Tech Editor
    Sep, 2003 - Jul, 2004