Person Overview

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Past:
Sr. Content Strategist at LEVEL Studios, Sr. Content Producer, Front Page at Yahoo!, See All (3)

Description

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For more than 13 years, I've worked with entertainment (Yahoo, The Hollywood Reporter, Buzzmedia), e-commerce (Outlook Amusements), consumer electronics (DirecTV), finance (Ticker, Individual Investor) and healthcare industry (Loma Linda Medical Center) clients to create and implement content strategies that clearly communicate the core values of their brand.

I've led teams of content producers, packaging content, crafting strategies, QA, CMS content migration, e-newsletter creation, social media branding strategies, content roadmap conceptions, HTML template creation, managing workflows, approval processes and scheduling the right mix of content.

I advocate for a simple yet elegant User Experience that resonates with the customer's needs and the company's vision. The persistent question, “What’s in it for me?” has driven and continues to drive strategic goals. As a senior content producer... See More

Experience (3)

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  • 852bfb5f7a5b1f83a8963a688f4f40a1

    DIRECTV

    Tech Editor
    Sep, 2003 - Jul, 2004
  • C187156ec70bbfdaa955acbb559c3389

    Yahoo!

    Sr. Content Producer, Front Page
    Jun, 2007 - Nov, 2008
  • B79c81b43f1aaa49a5c2c972384898a4

    LEVEL Studios

    Sr. Content Strategist
    Jan 3, 2011