As President of Cadence Marketing, Susan founded the firm in 2002 as the next logical step in a career that started on Wall Street, included a stop at ground zero of the Internet boom and has come full circle to fulfill her original dreams of being an entrepreneur.
Her goal for the company is first and foremost to help her clients be as successful as possible. Her broad experience with companies both large and small has given her the insight, knowledge and tools to guide clients along the path to marketing success. She has helped clients as diverse as large financial institutions, boutique software developers and non-profits who are going to save the world one child at a time. She not only develops thoughtful strategies and plans, but also coordinates a wide variety of marketing efforts including: email campaigns, webinars, surveys, direct mail campaigns, trade show and event planning and management.
Susan’s previous experience includes Vice President of Marketing for InteliData Technologies, where she marketed Internet banking software and technology products to financial institutions. She also has held senior level sales and marketing positions at Prudential Home Mortgage and Bankers Trust Company.
Susan earned her MBA from the Fuqua School of Business at Duke University and her undergraduate degree in International Relations and Economics from Tulane Today she resides in her hometown outside Washington, DC with her husband, two children and Sandy, the dog. When she’s not at work or watching her kids play soccer, you can usually find her out on the golf course.
