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Vice President, Marketing

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Susan Cashen

Susan runs mywaves’ global marketing activities, driving acquisition, and brand and corporate awareness for the company. She brings 20 years of consumer marketing experience to mywaves, having worked with many of the top brands in the digital entertainment space.

Before joining mywaves, Susan worked for DVR pioneer, TiVo. She started in 1999 with the marching orders to build TiVo into a consumer brand and in 2003, assumed responsibility for TiVo’s outbound marketing managing customer acquisition and retention, advertising, direct and online marketing and PR. In 2005, Susan worked as a consultant for SutherlandGold, a firm that specializes in building brand awareness for consumer technology and digital media companies.

Susan holds a B.A. with honors in Russian studies from Hamilton College, Clinton, NY. She serves on the board of the MVLA High School Foundation and lends assistance to CAR, an organization that helps the developmentally disabled and FLY, a group dedicated to supporting at-risk youth.

An avid runner and cyclist, Susan hits the picturesque Bay Area roadways whenever she can.

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Last Edited 5/28/08

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