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General Information


University of Western Ontario, Richard Ivey School of Business, HBA 1992
Business Administration

Current Companies

Founder & CEO

Former Companies

President, Asian-Pacific and Latin American Markets
Co-Founder and SVP, Business Development
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Former Financial Organizations

Financial Analyst - Investment Banking for Financial Institutions

Web Presences


Photo Credit


Sukhinder Singh Cassidy

Sukhinder Singh Cassidy is Founder & Chairman of JOYUS. Prior to founding JOYUS in January 2011, she’s spent 18 years as a leading consumer internet and media executive at global and early stage companies including Google, Amazon, Polyvore, Yodlee, and News Corporation.

Most recently, Singh Cassidy served as CEO and Chairman of the board at the leading social commerce site, Polyvore, Inc., and CEO-in-Residence with Accel Partners, a leading global consumer internet venture capital firm. From 2003 to 2009, Sukhinder was a senior executive at Google, Inc; as President of Asia Pacific and Latin America, she was responsible for all of Google’s commercial operations in both regions built the company’s physical presence from inception to a multi-billion dollar business across 40 domains and 103 different countries throughout APAC and Latin America.

Sukhinder currently serves on the boards of TripAdvisor (TRIP) and Formspring, Inc., as an Advisor to Twitter, and on the Advisory Council for Princeton University’s Dept of Computer Science. She has also been a board member of J. Crew Group. Inc. Sukhinder is a graduate of the Richard Ivey School of Business at the University of Western Ontario in Canada.

Recent Milestones


Company Date Round Size Participants
Soma 7/2013Seed$3.7M10
The RealReal 4/2013Series B$14M8



  1. Charitable Water Filter Maker Soma Raises $3.7M Seed Round ( [edit]
  2. [edit]
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Last Edited 1/15/14

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