| Website | whatstheidea.com |
| Blog | whatstheidea.com |
| @spoppe | |
| Birthplace | Amityville, NY |
| Birthdate | 8/5/55 |
Steve is a branding and communications planner. He has worked at large multinational agencies, boutiques and marketing start-ups. His marketing consulting practice and blog – “What’s the idea?” – delve deeply into a concept he calls return on strategy (ROS).
