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General Information
BirthplaceNew Jersey


Harvard Business School, MBA 1991
Stanford University, MS 1987
Computer Science
Carnegie Mellon University, BS (Dual) 1986
Applied Math (Computer Science) and Industrial Management



Web Presences


Steve Murch

Steve is founder and CEO of, a leading mobile grocery and recipe app with over 9 million downloads and 2 million registered users.

BigOven was the first recipe app for iPhone, Android and iPad, and boasts innovative features like RecipeScan and the Use up Leftovers feature.

Steve’s career has included leadership positions in online travel, online games, relational databases and telecom. Steve served as Chairman of Escapia (, the leading SaaS solution for the US vacation rental industry, acquired by HomeAway in 2010. Steve was co-founder, President, CEO and Chairman of, a pioneer in the online reservation of vacation rentals, which was sold to Expedia in January 2000 for approximately $87M. At Expedia, Steve was Vice President of Vacation Packages, leading the vacation package and destination services teams, creating two patents on the first-ever dynamic vacation packaging system on the Internet, which now represents billions in annual transactions for Expedia. Steve has keynoted on several occasions at the Vacation Rental Managers Association (VRMA) and taught a course on the management of innovation at the University of Washington Graduate Business School in Seattle, Washington.

Steve worked for Microsoft from 1991 to 1997 in a variety of senior marketing and executive positions, and led the creation of the internet games group, helping develop several products and patents related to online multiplayer gaming.

Steve holds an MS in Computer Science from Stanford University, an MBA from Harvard Business School, where he was named a George F. Baker Scholar, and a dual BS in Applied Mathematics / Computer Science and Industrial Management from Carnegie Mellon University.

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Last Edited 11/8/13

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