|Fairleigh Dickinson, BA||1998|
|Electronic Filmmaking & Digital Video Design|
Steve leads the Activation & Interaction (Ai), and Production teams for the new Myspace Studio organization and is responsible for driving revenue and user engagement through the development and production of branded interactive social experiences.
Responsible for Program Launches including: American Idol online auditions, Glee online casting call, Toyota Rock The Space 1 / 2, Coke Summer Happiness Program, McDonalds Big Mac Chant Contest, Myspace Get Close, The Social Network Live Stream Premiere, Twilight Live Stream Premiere, Letters To Juliet Lost Love Campaign, Social Ads, and more.
Products Releases: Foundry Brand Activation Platform, Optimus Dynamic Data Engine / Storage & Tracking System, MADX Ad Serving Platform, Myspace Audition Platform.