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Hard Knocks, PhD
Building Startups on a Budget, Tech

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Founder, CEO
Identity Solutions Advisory Council

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Co-Founder & CEO
Co-Founder & CEO
Co-Founder & CEO

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Stephen Ufford

Stephen has had the pleasure of founding, building and selling several consumer data focused startups over the last decade working in the role of CEO.

His first company called, was one of the first companies to make consumer credit reports and scores available online and was acquired by Experian in 2003.

His second company NDS, was founded in 2004 and was the marketing division of Canada’s first credit bureau, which was acquired in 2006 also by Experian.

His third company, Pharos Global was a consumer identity management and restoration partnership that leveraged both national and international partnerships with large consumer credit bureaus to bring world class products and services to Canada, the US and Australia. Kroll Marsh bought out Pharos’ interests in the business in 2009.

Stephen created Trulioo in late 2009 to help build a trust layer into the Internet, and fix the problem of broken identity that today effects so many online businesses and continues to stifle economic growth and Internet innovation.

Recent Milestones



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