With a passion for disruptive technologies, Srini Dharmaji has been at the forefront of mobile data and multimedia innovations for more than 15 years. As GoldSpot’s Chairman and CEO, he is the company’s key innovator, responsible for setting strategic direction and overseeing the company’s rapid growth and leadership in interactive advertising solutions with the vision to cement GoldSpot as “DoubleClick for Mobileâ€. Srini is the inventor of scores of patents in mobile interactive advertising that covers the whole gamut from interactive ad unit creation, targeting and campaign scheduling to dynamic ad-insertion, call-to-action enablement and fulfillment, and measurements. He is a well-known industry speaker on mobile advertising and content business models and technology trends. He won many industry accolades including Mobile Star 2008 Wireless Services Visionary award. Before founding GoldSpot Mediaâ„¢, Srini provided leadership in business case development and product innovation in mobile video streaming, mobile broadcast and datacast applications to Virgin Mobile USA and Roundbox. Srini also led various Voice Over IP (VoIP) product initiatives at SIP innovator dynamicsoft (Acquired by Cisco Systems), Telcordia Technologies and Bellsouth Telecom. Srini earned B.S in Mathematics and an M.S. in Engineering from Indian Institute of Science.