Number of Founded Organizations 1
CB Rank (Person) 773,898

Soudy has been taking products from conceptual design through engineering, manufacturing, marketing and product launch for over 20 years. He has deep knowledge of all aspects of the product design and development process.

Soudy is an early pioneer in hand-held computing devices and an expert in mobile and embedded user-interface design, a skill

he honed while serving as Director of Product Concept & User-Experience at PalmSource, at the time the provider of the number one selling smart-phone operating system in North America. Subsequently, Soudy held the position of Senior Director of User-Experience at Savaje, a start-up whose product offering won the “Device of the Show” award at the 2006 JavaOne conference. Savaje was subsequently acquired by SUN Microsystems.

An entrepreneur at heart and a passionate design enthusiast, Soudy established Vertical Product Development in 1991 as a product development and design consultancy. Today, he practices as a User-Experience Director, working closely with clients and leading his team through all phases of product development in order to deliver a coherent and cohesive experience that is on-brand, and that meets the goals of his clients, and ultimately, the needs of their customers.

A visionary and highly creative thinker, Soudy is valued for his fearless approach, his sharp analytical skills, and his ability to deliver exceptional results under tight timelines and within high-pressure environments. His client roster ranges from small start-ups to Fortune 1000 companies such as Nokia and Intuit and he not only appreciates, but also understands, the unique challenges companies face at different stages of growth. Soudy is the recipient of multiple patents.

Born in Stanford, CA and raised in the USA, Africa and Asia, he cannot think of anywhere else he would rather be but in the magic of Silicon Valley.

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