Miss Tzvi has held a variety of R&D and marketing positions in leading hi-tech industry companies in the past 12 years. She held several top managerial positions at Microsoft, both at the Israeli branch and at Microsoft headquarters in Seattle. Sol led Microsoft’s strategic marketing approach for information security and privacy in North America. Prior to joining Genieo Innovation, Miss Tzvi acted as a strategic consultant for private equity investments in several startup companies. She has also published three professional books and many articles.