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Siqi Chen is the co-founder and CEO of Heyday - an automated journal that makes remembering your life effortless, beautiful, and fun.Previously, Siqi joined Zynga as part of their acquisition of Serious Business in February 2010. At Zynga, Siqi served as the General Manager for Zynga's games in China, as well as stints leading product on games such as Treasure Isle. Siqi also founded and led the Central Product group which was responsible for overseeing and supporting product management across the Zynga studios.

As Founder and CEO of Serious Business, Siqi was responsible for setting the overall strategic vision for the company, and guides the development of new, world-class social games.Prior to founding Serious Business, Siqi developed software and product design for Powerset, a natural language search engine acquired by Microsoft for $100 million in August of 2008. While at Powerset, Siqi was one of the creators of Powerlabs, a social network that was a key proving ground for the company's emerging products.

Prior to Powerset, Siqi was a Product Manager at Veoh, one of the leading video content sites on the Internet, and also spent time working on machine vision technology at the NASA Jet Propulsion Lab (JPL).Siqi holds a Bachelor's Degree in Mathematics from the University of California, San Diego.

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