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General Information



Current Companies

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Non-executive Director
Board Member

Former Companies

Non-exec Director
Non Exec Chairman
SVP Europe
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Current Financial Organizations

Co-Founder& Managing Partner

Former Financial Organizations

Entrepreneur in Residence

Web Presences


Simon Murdoch

Simon set up online bookstore Bookpages in 1996 and sold it to Amazon in 1998. As VP Europe for Amazon, he managed huge growth from start-up through to multimillion turnover and hundreds of staff.

As an Angel investor, he has invested in Shazam, been chairman of VideoIsland (now merged with and renamed LoveFilm, and purchased in Feb 2011 by, Zoopla! and Shutl (currently chairman).

Simon founded and funded, a social network for developing language skills and contacts abroad which was successfully sold to Lesson Nine GmbH, operators of language learning site

Simon is currently CEO of StormForward, an e-commerce conversion consultancy which helpsonline retailers to increase their online sales and profits.

Recent Milestones


Company Date Round Size Participants
Huddlebuy 4/2011Angel£350k8
Shutl 8/2010Angel£400k5
Shutl 10/2009Angel£500k4
NetProspex 5/2008Series B4
Shutl 1/2008Seed£110k6



  1. Huddlebuy, The ‘Groupon-For-Small Businesses’, Raises £350K In Angel Funding ( [edit]
  2. Citation Needed [add]
  3. Stealth-mode Shutl says it now has money ( [edit]
  4. NetProspex, New Entrant in the Market for Trading Executive Contacts, Secures Series B Funding ( [edit]
  5. Shutl secures investment ( [edit]
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Last Edited 4/8/14

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