Shruti Challa is a serial entrepreneur. Started her career in 2008 as an associate at Founders Fund. In 2009, started Tribal Atmosphere (Pinchd) with classmates from Stanford University (Chris Baclig, Eric Ma, Amara Humphry). Pinchd’s motto was “discover amazing places. meet amazing people.” Late 2010 she joined the core team of Campfire Labs. Campfire Lab’s mission was to own the personal network. In 2011, Groupon acquired the team of 6 in as Venture Beat put it a “talent grab.” She has been since leading marketing / sales strategy for Groupon’s loyalty program.