Shona spent six years in the UK music industry where she gained an in-depth understanding of strategy, talent management, catalogue creation and IP development. For the past nine years, she has specialized in animation television production and is an award-winning, international selling children’s book author. In 2009, she was nominated for the Veuve Clicquot NZ Business Woman of the Year and for the Women in Film and Television Entrepreneur of the year. In 2011/2012, she was the Executive Chair of the Auckland Screen and Digital Content Leadership group; representing the industry as she worked with central and local government on their 10 year industry strategy and policy implementation.
As CEO, Shona has been the driving force behind the growth and strategic implementation of the Trigger Happy Business plan. Within the space of 12 months she has secured two rounds of VC investments and substantial government grants; growing the team from 5 to 17 full time staff, while also lodging provisional patents, securing licensing agreements with international studios and forming strategic partnerships.
Shona is a self-confessed ‘victim of pop culture’ and loves anything to do with music, fashion and entertainment.