Primary Role
SVP global brand and marketing transformation at Visa
Babson College

Person Details


Shiv Singh is the SVP of global brand and marketing transformation for Visa.

He was formerly the Global Head of Digital for PepsiCo Beverages (across paid, owned and earned media). He was responsible for all digital engagement across brand marketing, shopper marketing and foodservice marketing. He also lead the company's foray into real-time marketing and is playing an instrumental role in establishing new consumer insights and measurement methodologies for the business along with new forms of transmedia consumer engagement.

Prior to PepsiCo Shiv worked at Vivaki and Razorfish Inc for over twelve years in their New York, London and San Francisco offices serving in his last role there as the Global Social Media Lead. During his tenure there, he worked with companies like Mercedez Benz, Philip Morris International, Citigroup, Microsoft, Victoria Secret and Ford Motor Company.

Shiv is the author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age magazine, Mashable and other publications. He has also served on the Grand Jury of The Effies Worldwide among other global marketing award juries. He sits on the advisory board of Buddy Media and a few startups currently in stealth mode. He got his Bachelors in Business Adminstration from Babson College and his MSc. from the London School of Economics.

Experience (3)

  • 99a971e2a8a76000da049c9408ef5b4f


    Global Social Media Lead
  • 3342910a032567872b6e7ee7a6e74d67


    Global Head of Digital
  • E01d5f6da33f32858dccfc3be9e0c4da


    SVP global brand and marketing transformation

Advisory Roles (1)


Education (2)